Total Orthodontics - Straightening. We just can’t help it.
Total Orthodontics, part of Bupa, is a growing group of specialist orthodontists and orthodontic therapists. They all have one thing in common: a passion for creating confident smiles. We took this as our inspiration and created a campaign around their orthodontists’ obsession for straightening everything in life – from keys and cutlery to mugs and shoes. Nothing gives them more pleasure than everything being neat, tidy and, of course, this includes creating the perfect smile!
