Baileys Email Rebrand
Baileys as a brand was flying: it had just released a new sleek bottle design; the new Christmas TV ad was out; and all was good in the Diageo household. All except their email marketing that is – it simply wasn’t working. We had the opportunity to go up against their existing digital agency in a ‘winner takes all’ A-B test. We created Bailey’s an email template which we knew would gain higher traction across an audience despite the fact that 50% of the audience still had images turned off. The results were conclusive with a staggering 42% open rate and a 14% click through rate. We won the business.
