BUPA DENTAL LAUNCH
When Oasis Dental Care rebranded as Bupa Dental, they had a great opportunity – and a problem.
The opportunity was the huge anticipated boost in brand recognition.
The problem was the private healthcare connotations in the Bupa brand. Bupa Dental did not require private insurance and was aimed at a mass market audience.
The solution was the campaign idea “For all of Britain’s smiles”, an emotional campaign that proved how inclusive the new business really was.
