LLOYDS BANK REBRAND
Lloyds Bank and TSB decided to go their separate ways. This left Lloyds needing to rebrand over 200 comms pieces – and fast.
It was my job to head up the Commercial Banking arm of the rebrand, overseeing a team of 12 freelancers. I ensured the brand photography, typography, copy, illustrations and pace of layouts were all consistent and to the high standards Lloyds demanded.
