HARLEY DAVIDSON – Orange & Black
Every January Harley – Davidson has an Orange & Black event which is a sale without screaming ‘January Sale’. I created assets for dealers to run personalised press and social ads over the festive period. This obviously couldn’t be a fluffy John Lewis Christmas ad, so when writing the headlines, I made sure they had the confidence and attitude H – D demand. The headlines supported a design which was strong and gritty, but which avoided getting into ‘Hells Angels’ territory.
